From the Inside Flap
Imagine a world where red carpets were rolled out for you wherever you went and you were always greeted by name and with a smile. Imagine being admired and complimented by strangers on a daily basis. Imagine if those who did business with you always bent over backwards to cater to your personal desires and needs. If that sounds like a fantasyland, it is. And it's called Hollywood.
Every day, Hollywood's biggest superstars live out that fantasy, receiving red-carpet treatment virtually everywhere they go. But they aren't the only ones. More and more, companies are realizing that when they treat their customers like VIPs, those customers keep coming back and help spread the word.
For business owners, entrepreneurs, or anyone who works in a service industry, The Celebrity Experience shows how to turn customers into lifelong, adoring clients by delivering consistent red-carpet customer service. Based on hundreds of interviews with professionals who exclusively serve celebrity clients, author Donna Cutting shows you how to make every customer feel like a superstar.
Combining the best practices of the Hollywood celebrity scene with those of the business world, The Celebrity Experience presents simple, effective ways to:
· Make red-carpet first impressions on new customers
· Give them what they want and earn customers for life
· Generate buzz and positive word-of-mouth by delivering what you promise
· Improve your customer service performance by putting employees first
· Develop the creativity and flexibility to deliver on every customer request
· Succeed by putting your customers' interests ahead of your own
In addition to celebrity ideas you can implement in your business immediately, The Celebrity Experience also includes stories from celebrities themselves and real-world examplesof successful companies that go above and beyond to deliver impeccable service for their customers. Today, it's often customer service that separates good companies from great ones. The Celebrity Experience shows you how to put your business on the customer service A-list.
Buzz About The Celebrity Experience
“You can still taste that unique moment when, as a customer, you received star treatment. Akin to the first bite of a chocolate covered strawberry, it lingers on the taste buds. The Celebrity Experience provides you with the perfect recipe for creating the sweet aftertaste of wonderous service.” Bob Danzig, former CEO, Hearst Newspapers and author, speaker and professor.
“You can’t focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers like stars and improve the bottom line.” Howard D. Putnam, former CEO, Southwest Airlines and author of The Winds of Turbulence
“The Celebrity Experience precisely and lighheartedly details the way we would all love to be treated. You may not always get the celebrity treatment, but there is no longer any excuse for failing to provide such an experience for your customers. The great stories, targeted examples, and wise asides all combine for a good read.” Stephen C. Lundin, author of the Fish! series of books and co-author of Top Performer: A Bold Approach to Sales and Service.
“Imagine a world where every customer receives nothing but red-carpet service. A fantasy? A pipe dream? Not anymore. In Cutting’s wonderful new book, we learn how easy – and profitable – it is to create the celebrity experience for our customers. A worthwhile read, that challenges assumptions, provides techniques, and inspires action, this may be the most beneficial book you read all year.” Phillip Van Hooser, author of Willie’s Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
“Cutting’s charming book is overflowing with practical ideas, delightful stories, and amazing examples of organizations that treat their customers – and their employees – like stars. I could hardly put it down! Not only does the celebrity experience create loyal customers, but it also makes workplaces lots more fun. Thank you, Donna, for helping us all look at service through Hollywood’s eyes.” Barbara Glanz, professional speaker and author of CARE Packages for Your Customers and coauthor of The Simple Truths of Service as Inspired by Johnny the Bagger.
“It’s said there’s not a lot of traffic on the extra mile. Well, The Celebrity Experience goes there with its real-world examples and specific suggestions. Cutting’s delightful style, blended with her focus on bottom-line results, makes this book a must for anyone who deals with the public.” Sam Horn, 15-time emcee of the Maui Writers Conference and author of POP! Stand Out in Any Crowd.
“The Celebrity Experience is rock solid. Not only does Donna Cutting share what any business can do to give red-carpet customer service, the examples and case studies she includes make this practical book interesting, easy to read, and, frankly, fun! Anyone who has a business or professional practice should buy a copy immediately.” Susan RoAne, keynote speaker and author of How to Work a Room.
“Can everyone please read this book? I want to be treated like a celebrity! Put the person back into personal service and gain clients who love to praise you and pay you. Donna Cutting has written an enlightening, powerful, and fun guide so you can make every client feel like a star!” Chellie Campbell, author of Zero to Zillionaire and The Wealthy Spirit
“As Donna Cutting highlights in The Celebrity Experience, each of us wants to be treated with personalized, compassionate, and just plain special attention. At Country Meadows Retirement Communities, we are preparing to serve the seniors of the future. The celebrity experience is exactly what Baby Boomers will expect from their independent and assisted living providers.” G. Michael Leader, President and CEO, Country Meadows Retirement Communities
“You can’t focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers like stars and improve the bottom line.” Howard D. Putnam, former CEO, Southwest Airlines and author of The Winds of Turbulence
“The Celebrity Experience precisely and lighheartedly details the way we would all love to be treated. You may not always get the celebrity treatment, but there is no longer any excuse for failing to provide such an experience for your customers. The great stories, targeted examples, and wise asides all combine for a good read.” Stephen C. Lundin, author of the Fish! series of books and co-author of Top Performer: A Bold Approach to Sales and Service.
“Imagine a world where every customer receives nothing but red-carpet service. A fantasy? A pipe dream? Not anymore. In Cutting’s wonderful new book, we learn how easy – and profitable – it is to create the celebrity experience for our customers. A worthwhile read, that challenges assumptions, provides techniques, and inspires action, this may be the most beneficial book you read all year.” Phillip Van Hooser, author of Willie’s Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
“Cutting’s charming book is overflowing with practical ideas, delightful stories, and amazing examples of organizations that treat their customers – and their employees – like stars. I could hardly put it down! Not only does the celebrity experience create loyal customers, but it also makes workplaces lots more fun. Thank you, Donna, for helping us all look at service through Hollywood’s eyes.” Barbara Glanz, professional speaker and author of CARE Packages for Your Customers and coauthor of The Simple Truths of Service as Inspired by Johnny the Bagger.
“It’s said there’s not a lot of traffic on the extra mile. Well, The Celebrity Experience goes there with its real-world examples and specific suggestions. Cutting’s delightful style, blended with her focus on bottom-line results, makes this book a must for anyone who deals with the public.” Sam Horn, 15-time emcee of the Maui Writers Conference and author of POP! Stand Out in Any Crowd.
“The Celebrity Experience is rock solid. Not only does Donna Cutting share what any business can do to give red-carpet customer service, the examples and case studies she includes make this practical book interesting, easy to read, and, frankly, fun! Anyone who has a business or professional practice should buy a copy immediately.” Susan RoAne, keynote speaker and author of How to Work a Room.
“Can everyone please read this book? I want to be treated like a celebrity! Put the person back into personal service and gain clients who love to praise you and pay you. Donna Cutting has written an enlightening, powerful, and fun guide so you can make every client feel like a star!” Chellie Campbell, author of Zero to Zillionaire and The Wealthy Spirit
“As Donna Cutting highlights in The Celebrity Experience, each of us wants to be treated with personalized, compassionate, and just plain special attention. At Country Meadows Retirement Communities, we are preparing to serve the seniors of the future. The celebrity experience is exactly what Baby Boomers will expect from their independent and assisted living providers.” G. Michael Leader, President and CEO, Country Meadows Retirement Communities
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