The Celebrity Experience: Treat Customers Special

This article by Michael Minks was published in Investors Business Daily and picked up by CNN Money, Yahoo Finance, and Accountability Central.

Feb. 5, 2008 (Investor's Business Daily delivered by Newstex) --
Every leader knows that customer service can save and make his firm money. Every consumer knows what it's like to get great customer service; when we do, we wonder why it's the exception and not the rule.
Here's how companies can make it the rule:
Decide who you are. Change your company culture and "commit to being extraordinary so your customers walk away saying 'wow,' and then come back and bring a friend," said Donna Cutting, author of "The Celebrity Experience: Insider Secrets To Delivering Red-Carpet Customer Service."

Read the rest of the article here.


Then Read The Celebrity Experience.